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Do you know how to listen your customers?

Abril 27, 2010 by Franco Marsillac | 0 comments

We're leaving in a profusion of new web tools these days.
Is not different to the web analytics area. How many tools did have you heard or saw?
But we can see the most of web analytics tools are concentrated in collect quantitative data to our business.
Rarely we have the oportunity to know what the people are thinking behind the numbers they help to increase or decrease. And if you are really curios about your customer behavior on your website you should be curios about their thoughts too.
A good opportunity to all of us is the UserVoice which provides a customer feedback tool, very simple and sofisticated at the same time.
Look at the red label called "Feedback" at the left side of this blog. Clicking there, you will be taken to a forum area where you have the opportunity to leave comments and influence the directions of this blog with different ideas, suggestions and complaints if you want.
This is a good example how to empower your visitors and customers and we know people like to perceive collaborative tools during the navigation.
Now imagine the power of this knowledge in your website. In your hands.
UserVoice can be very important to help identify more than the activity you see through your main analytics tool.
But it is not all. The second stage is what you will do with this information and how will transform this in value to your business
Remember, listen to your customers voice is a the best way to improve and have success in your business.
Before leave, would you like to help my blog be better? Click on "Feedback"!

qualitative research, tools

7 Skills to the Web Analytics World

Abril 23, 2010 by Franco Marsillac | 0 comments


I'm just a begginer in the web analytics world, it's true...
But in so little time, my experiences and readings have convinced me about the necessity of a minimun skills to the web analyst increases his chance of success in carreer such as in a web analytics program. They are 7 skills related to:

  1. Web Analytics tool - How does it works?
  2. Spreadsheet Editor - How can I take the best of it?
  3. Criteria - Which metrics refletc what I need to answer?
  4. Segmentation - Who? When? How? ???
  5. Contextualization - How is the business against the market?
  6. Analytics - What can I see trought the numbers?
  7. Communication - How the best way to communicate my insights?
In the next posts I will detaily write about each one. By the way, I recommend you take a look at "Web Analytics: an hour a day" of Avinash Kaushik, reading specifically the topic "Hire Great Web Analysts" on page 84.
Below this, this two links about the same theme that could be helpful too:
  • The web analyst's skills set - Hurol Inan;
  • 5 skills to help you Become a Better Web Analytics Analist - Manoj Jasra;
And you? What do you think about?

web analytics

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